ESSENZA — Sophistication you can feel.
- Type
- Concept study
- Scope
- POSITIONING · DIGITAL EXPERIENCE
- Status
- Independent exploration
A conceptual direction for beauty and wellness. A sensory identity and a digital experience connecting product, desire and trust.
Sophistication you can feel.
A conceptual direction for beauty and wellness. A sensory identity and a digital experience connecting product, desire and trust.
The starting point
How can a brand communicate care and sophistication without repeating familiar category codes?
The direction
Contrasts of material and light, an unexpected palette and a visual narrative focused on experience.
What the solution includes
- Concept positioning
- Visual direction
- Product narrative
- Digital experience
Independent exploration
This study presents a creative direction. It is not associated with client performance or commercial results.
Independent explorations of identity and experience. These are not client commissions or commercial results.
More creative directions
Explore all work
What to know
before we begin.
Clear scope, shared decisions and transparent collaboration.
Ready for your next chapter?
Tell us where you are. Let’s explore where your brand could go.
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