FORMA — A presence you cannot overlook.
- Type
- Concept study
- Scope
- BRANDING · ART DIRECTION
- Status
- Independent exploration
An identity exploration for a design brand. Expressive typography, a distinctive colour and a system that moves from print to digital.
A presence you cannot overlook.
An identity exploration for a design brand. Expressive typography, a distinctive colour and a system that moves from print to digital.
The starting point
How can a design brand become recognisable before its name is even read?
The direction
A direct visual language with orange as a recognition cue, confident typography and consistent applications.
What the solution includes
- Art direction
- Visual identity
- Application system
- Digital concept
Independent exploration
This study presents a creative direction. It is not associated with client performance or commercial results.
Independent explorations of identity and experience. These are not client commissions or commercial results.
More creative directions
Explore all work
What to know
before we begin.
Clear scope, shared decisions and transparent collaboration.
Ready for your next chapter?
Tell us where you are. Let’s explore where your brand could go.
Start a project